ReyRey is a copenhagen-based high end exclusive luxury footwear brand manufactured in Italy by factories with a long legacy of shoe artisans. The brand is established by Rey Abadi after a lifelong passion for shoes. Rey's mission behind the brand is more than creating beautiful and luxurious shoes. The brand aims to be a poineer in the fashion industry with a strong purpose and "why" culture and the importance of knowing why we do what we do. ReyRey is not only a shoe brand its also a movement with an innovative manifesto that aims to go against the modern consumerism culture with its strategic vision for sustainability, sustainable fashion and reusing ressources.